The 6th Annual People’s Choice Podcast Awards nominations open on November 7th 2010. Please visit PodcastAwards.com and review the rules for the 2010 event.
As I sit here in early July I have to start thinking about the 2010 Podcast Awards. Honestly the past couple of years the event has been exhausting. It takes up well over 100 hours of my time each year to pull off.
Last year was the first year that we did not break even financially, after paying all expenses and increased trophy costs. I had about a $1000.00 in additional expenses that came out of Podcast Connects pockets. The goal is break even not loose money!
So the question I am asking myself should the awards continue. I am also irritated that last year we went to all that work and less than half of the winners were willing to come on the awards show. Plus Ustream.tv even though we warned them multiple times, got blown out when we went over 4000 people on the live stream.
While I will likely punish myself maybe it is time to bring in some podcasters to help. What do you think?
ESPN: Fantasy Focus Football
Best of the Left
Best Video Podcast
This Week in Tech
Best Mobile Phone Formatted Podcast
Best of the Left
NPR Planet Money
Daily Giz Wiz
Cultural / Arts
The Skeptics Guide to the Universe
Food and Drink
This American Life
Feast of Fun
Health / Fitness
The Adam Carolla Podcast
Movies / Films
Irish & Celtic Music Podcast
The Young Turks
ESPN: Fantasy Focus Football
Technology / Science
That is the question I get asked the most when it comes to the Podcast Awards. My response is that each category cost close to $400.00 if we want to keep the standards high. The trophies we have made each year are custom designed.
They are produced by the same company that produces the Country Music Award Bullets. Any podcaster that has received one of these beautiful trophies will tell you that they are amazing. We have them laser engraved as well.
I would love to add categories but we need people to get out their wallets in advance of the 2010 event and step up to the plate.
I look forward to writing this post each year, but I have to admit some of the data results cannot be expressed properly on this blog. On one hand I want to applaud podcast host that get it, but for a great many others I wish I could simply scream and shake them by the shoulders and say wake the hell up.
The results make it apparent that the reason many of your shows are not growing, is because a percentage of have set yourselves up for failure. Many have failed to do the basics on their websites to make it easy for listeners to consume the content.
We examined Podcasters sites that received more than 10 nominations during the 2009 Podcast Awards Nomination Period. A total of 2381 sites were reviewed.
NOTE: The below information has nothing to do with how the podcast awards voting slate is derived. This is a seperate effort I undertake each year to get a sampling of what is happening in the podcasting space and on podcasters sites.
If you quote these numbers in your own blog post please provide a link back to the source data as I have went to considerable expense to provide these numbers free to the podcasting community. My personal company Podcast Connect paid for this.
Base Review consisted of 2381 Sites:
21% Had Invalid Podcast RSS Feeds.
59% Had Feeds with Errors but where Valid.
51% Had an RSS Icon on their default landing page that was a Blog Feed only.
21% Had an RSS Icon on their default landing page that was Podcast Ready.
23% Had a Podcast RSS Feeds Buried on a SubPage in their Website
44% Of Sites had a Podcast RSS feed we could subscribe to!
81% Had a Visible iTunes Subscription Icon on their default landing Page.
93% Had a Visible iTunes Subscription Icon someplace in their website.
6% Had a Visible Zune Marketplace Icon on their websites. (See Note Below)
43% Had a Visible e-mail contact address on their website.
14% Had a Newsletter sign-up page.
11% Had a call in number for listeners to comment on their shows.
88% of the sites had good unique website branding.
59% Had less than one paragraph of show notes for their past 5 podcast.
51% Had a physical download Link on their websites.
71% Were Creating Audio Only.
9% Were Creating Video Only.
20% Were Creating Audio and Video.
23% Number of Podcasters Blogging as well as Podcast content.
19% Where creating Audio, Video & Blog Posts
66% Of total Nominations were Shows creating Audio, Video and Blog Posts
3% of Sites where mobile phone ready (iPhone, Android, Palm Pre)
37% Did not have their show listed on Blubrry.com
51% Did not have their show listed on PodcastAlley.com
14% Did not have their show listed on Podcast.com
41% Had a Twitter Link on their website
53% Had a Facebook Link on their website
While I think the data points paint an obvious picture let me lay out a few of the obvious points.
Source RawVoice: Do podcasters realize the Zune has been responsible for 17% overall increase in unique podcast listeners over the past two years? I question why podcasters would ignore a huge segment of potential listeners by not carrying a Zune subscribe icon on their website.
There are 100′s of devices that cannot sync to iTunes, and by not having a Podcast RSS feed visible on the main page of their websites, that they are simply not reaching those listeners. This includes the millions of people who have smart phones.
Why do we continue to see such jacked up RSS feeds?
Five years into podcasting and podcasters still do not understand that RSS is the lifeblood of their podcasts. It blows me away that it is impossible to find Podcast RSS feeds on popular podcasters sites. I find it striking that I can find links to people’s Facebook pages, but have a hard time finding a link to subscribe to their shows.
Smartly some podcasters are learning that they cannot rely on Audio or Video alone that they have to a variety of media. Audio, Video, Blogging
Show Notes: Some Podcasters are finally waking up and finding out that Google can be their friend and that by writing comprehensive show notes results in more traffic to their websites.
I will let you do your own interpretation of Part 1 of my report, but I am convinced the success of my personal show is largely to do with content creators not doing the basics to be found, seen, heard and subscribed to.
Part 2 will be a comprehensive look at how podcast networks are playing a key role for podcasters.
I do want to extend a big thank you to the team in the Philippines that did this work.
The 2009 Podcast Awards show slate is finalized and I hope that we can get it validated, announced and online later today. Possible will do an official announcement on Sunday at the latest.
Each category took our 40+ reviewers over 5 hours each. This is the longest it has ever taken to review the shows. Frankly I was getting a bit nervous. But it is done and I think the slate looks pretty amazing.
Should be a great voting period as there will be some serious competition in almost every category.
The 2009 Podcast Award Banners are up on the website, as you know nominations open in a few short days. We hope that you have your audiences prepared to nominate your show.
We are still seeking some sponsors, I hope you will consider being one of our 2009 Podcast Ambassadors by purchasing a sponsorship!
Keep up to date on Twitter @podcastawards
Last year we introduced Podcast Sponsorships on the Podcast Awards sites largely because the big Podcast companies would not step up to the Table with their wallets. As we head into the 5th year we are seeing a significant number of podcast that sponsored the event last year step up to sponsors again largely due to the great ROI they received on their sponsorships last year.
In 2008 we saw the Podcast Awards website receive over 14 million hits leading up to and through the awards ceremony. I am already starting to see the traffic increase and it will continue to climb as it always does until the day the Podcast Award Nominations start and then the server will have to have dry ice thrown on top of it to keep it from melting down.
Geek News Central $250.00 (Disclaimer My Show)
Electric Politics! $250.00
The Irish and Celtic Music Podcast $250.00
SDR News $250.00
Best of the Left Podcast $250.00
Trucker Ton Podcast $250.00
Our goal in 2009 is to raise between $5000.00 to $6000.00 the trophies last year where a little over $3500.00 every dime we raise minus the server and auditing firms expenses are turned back into prizes for the winners. This is a not for profit event for Podcast Connect as it has been in years past!
Founder Podcast Awards